Bringing Brands and People Together for the Greater Good.


One of the top 20 brands in the world, Playboy is a multi-media company with its world renown Playboy magazine, consumer products and land-based entertainment division.


The Objective | To reposition and create brand extensions
into licensed fashion products in the U.S., Europe and Asia.

Need | To secure licensing partners as well as direct-to-retail opportunities to generate incremental revenue for the company.


Clout5 Solution| New brand and retail presentations were delivered to prospective licensing and retail partners to expand Playboy’s identity beyond the magazine.  A careful and well positioned retail marketing strategy was also developed for the variety of licensed categories in order to show partners strong brand support.  Due to these efforts, we brought Playboy into some of today’s most prominent retailers for potential partnerships, which included Macy’s, Bloomingdale’s, bebe, Express, Live Nation, and others.