Bringing Brands and People Together for the Greater Good.
The Objective | To develop a beauty brand that embodies what Miss America represents: female empowerment and education.
Need | A comprehensive branding and marketing strategy that supported this message through their products that spoke to and resonated with the tween/teen consumer.
As the official skincare and cosmetics sponsor for the organization, the company needed help managing their sponsorship activation during the Miss America Pageant in Atlantic City.
Solution| Clout5 developed the brand positioning and management strategy, including the visual identity including the logo and tagline, advertising collateral and the brand guidelines book. In addition, Clout5 developed an integrated marketing plan that included an advertising campaign; production of a 30 second media spot which ran during the nationally televised event on ABC; and a robust social media campaign involving a model search that resulted in generating over 4,500 new engaged followers on social media within two weeks.