Bringing Brands and People Together for the Greater Good.
Clout5 Solution| We created a new brand positioning and strategy that would help explain and validate the developing ‘Wilhelmina-brand’ as products that are sensible and unique to female consumers. We established a strong marketing plan to include social and mobile media for brand and product support. Wilhelmina is the industry pioneer for building diversity and depth with their talent. We saw the opportunity to position the brand as a positive role model for men and women, by bringing on a charity partner whose mission aligned with the spirit and philosophy of the Wilhelmina brand. Proceeds of the licensed products will help raise awareness for Girl Rising, a non-profit organization whose mission is to raise awareness about the importance of girls’ education.
The Objective | To create brand extensions into licensed fashion products in the U.S., Europe and Asia.
Need | To secure licensing partners and direct-to-retail opportunities to generate incremental revenue for the company.